MALS 4283 (4 credits)

Strategic Marketing Planning for Arts and Culture

This course provides a strategic approach to attracting audiences through arts marketing. Students learn to build a cohesive strategic marketing plan that aligns with the mission and programming of a real-life arts organization. Students will make a wide range of strategic marketing management decisions; preparing them for decision-making positions in arts marketing

See Syllabus Library

Register Now

Enroll Before You Apply

Call (303) 871-2291

NON-DEGREE REGISTRATION FORM

Continuing Students

Call (303) 871-2291

Register Online

Admitted New Students

Call (303) 871-2291 or fill out the Admitted New Student Registration.

Admitted Registration Form

International Students

Check additional registration requirements

International Students

Tuition Rate

Per Credit:

$816

Additional Fees

Technology Fee: $8/credit hour for each class taken for credit

Questions?

Call 303-871-2291 or 1-800-347-2042 or email PSCsupport@DU.edu.

Be Ready

Make sure you have the correct textbooks and/or materials.

Preparing For Class

Join the Classroom

Please check Canvas one week before class begins for any pre-class assignments.