Building AI-Powered Communication Campaigns

This course advances students' mastery of AI tools and strategies through end-to-end communication campaign development. Focusing on real-world applications, students learn to integrate AI across strategy, tactics, and analytics while developing critical evaluation skills. The curriculum emphasizes practical experience in leading AI communication initiatives across diverse organizational settings. Required Prerequisite: ICT 4700. Suggested prerequisites: Working knowledge of generative AI technologies AND/OR COMM 4510.