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Certificate

Arts and Culture Marketing

Enhance your knowledge of identifying key audiences and leveraging strategic marketing to reach them in this program designed for marketers in the arts and culture sector. You’ll learn to build and assess marketing efforts on behalf of arts and culture organizations, both nonprofit and for-profit. Whether pursuing digital communication or more traditional promotional initiatives, find ways to reach and retain your target market.

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Top-ranked, career-focused education in a flexible online format.

At a Glance

Classes Next Begin
March 31

Term Length
10 Weeks

4 Course Certificate
Tuition

$13,344

6 Course Certificate
Tuition

$20,016

Format
Asynchronous and Hybrid Online

Admission Details
Free Application. No GRE or GMAT

How Long to Finish
As quickly as 6 months. Access a sample schedule

How Long to Finish
As quickly as 9 months. Access a sample schedule

Top-Ranked University by U.S. News & World Report

Brian Cicero

Connect with an Advisor

Free Application

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University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Featured Instructors

Skills You’ll Learn

Create strategic marketing plans for arts and culture organizations

Identify and retain target markets

Assess performance of marketing strategies and campaigns

Curriculum

Specialized Graduate Certificate in Arts and Culture Marketing requires completion of 16 credit hours (4 courses).

4
Concentration Courses
Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4283 Strategic Marketing Planning for Arts and Culture
MALS 4285 Basics of Arts and Culture Marketing
MALS 4286 Social Media and Digital Marketing for Arts and Culture
MALS 4287 Managing Demand and Pricing for Arts and Culture

Graduate Certificate in Arts and Culture Marketing requires completion of 24 credit hours (6 courses).

4
Concentration Courses
2
Elective Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4283 Strategic Marketing Planning for Arts and Culture
MALS 4285 Basics of Arts and Culture Marketing
MALS 4286 Social Media and Digital Marketing for Arts and Culture
MALS 4287 Managing Demand and Pricing for Arts and Culture

Elective Courses

Popular electives for students in the Arts and Culture Management program include:

MALS 4050 World Visual and Performance Art
MALS 4281 Event Planning
MALS 4284 Arts and Culture Entrepreneurship
MALS 4340 Arts and Culture Leadership for Social Change
MALS 4444 Emerging Trends in Visual and Performance Art
MALS 4470 Arts and Culture: History, Context, and Trends
MALS 4475 Organizational Vibrancy and Measurement
MALS 4480 Arts and Culture: Best Practices and Practical Skills
MALS 4485 Legal Landscape of Arts and Culture
MALS 4490 Arts and Culture Programs for Social Impact

Electives may be chosen from among all courses in the Arts and Culture Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Interested in a master’s degree?

Explore our Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Marketing.

Take a Course Before You Apply

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We know how important it is to get started when you’re ready. That’s why you can enroll in a course before you officially apply.

Career Opportunities

Select Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager
Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average

$86,065

(Glassdoor.com)

College of Professional Studies students have access to University of Denver Career Services including:

  • One-on-one career coaching and mock interviews
  • A job database dedicated to DU students and alumni
  • Resume and cover letter guidance

Check out our jobs tool to explore job postings, salaries, and top companies in your geographic area.

Accreditation

 

Higher Learning Commission

College of Professional Studies programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

Take the Next Step

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