Certificate

Public Relations

Spread your message and manage the reputation of organizations, brands, and individuals. In this certificate program, you’ll learn to connect with influencers, leverage mass media, and choose engaging digital tactics that help spread your message. Gain hands-on experience in researching target markets, developing public relations and communication plans, and measuring the results of your efforts.

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Top-ranked, career-focused education in a flexible online format.

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Career-Focused Skills

Personalized

Stackable Credentials

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At a Glance

Classes Next Begin
March 31

Term Length
10 Weeks

4 Course Certificate
Tuition
$13,344

6 Course Certificate
Tuition
$20,016

Which certificate is right for me?

Format
Online

Admission Details
Free Application. No GRE or GMAT

How Long to Finish
As quickly as 6 months. Access a sample schedule

How Long to Finish
As quickly as 9 months. Access a sample schedule

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Top-Ranked University by U.S. News & World Report

Featured Instructors

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Free Application

University College is committed to educational access, and given the difficult circumstances currently impacting millions of people, we are waiving application fees.

Free Application5

Scholarships Available 5

Skills You’ll Learn

Craft targeted messages that connect with your target markets

Develop persuasive PR and communication plans

Analyze and assess the reach and impact of your message

Curriculum

Annual Schedule5

Specialized Graduate Certificate in Certificate of Advanced Study in Public Relations requires completion of 16 credit hours (4 courses).

4
Concentration Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4144	Strategic Public Relations
COMM 4145	Public Relations Writing and Content Creation
COMM 4150	Reputation Management & Crisis Communication
COMM 4154	Media Channels and Technology

Graduate Certificate in Certificate of Advanced Study in Public Relations requires completion of 24 credit hours (6 courses).

5

Concentration Courses

1

Elective Courses

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

COMM 4144	Strategic Public Relations
COMM 4145	Public Relations Writing and Content Creation
COMM 4146	Ethics in Public Relations
COMM 4150	Reputation Management & Crisis Communication
COMM 4154	Media Channels and Technology

Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4016	Persuasion and Influence
COMM 4035	Cultural Intelligence through Communication
COMM 4301	Brand Management Strategies
COMM 4320	Social Media Strategy
COMM 4321	Integrated Digital Marketing
COMM 4324	Marketing Analytics

Electives may be chosen from among all courses in the Communication Management program. You may also select courses from other University College graduate programs with approval from the academic director.

Your academic advisor will help you select electives that align with your career and personal goals, and your advisor will obtain any necessary approvals from the academic director.

Interested in a master’s degree?

Explore our Master of Arts in Communication Management with a concentration in Public Relations.

Take a Course Before You Apply

We know how important it is to get started when you’re ready. That’s why you can enroll in a course before you officially apply.

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Career Opportunities

Job Titles

Communications Director

Community Relations Director

Public Relations Specialist

Public Affairs Director

Public Relations Director

Public Relations Manager

Consultant

Public Relations Director Salary: National Average

$90,585

(U.S. Bureau of Labor Statistics)

College of Professional Studies students have access to University of Denver Career Services including:

One-on-one career coaching and mock interviews
A job database dedicated to DU students and alumni
Resume and cover letter guidance

Check out our jobs tool to explore job postings, salaries, and top companies in your geographic area.

Advisory Board

Program content is developed with the input of advisory boards, composed of industry leaders, experts, and hiring managers. This helps ensure you learn leading-edge, industry-focused skills and knowledge and prepares you for future success.

Megan Castle

Communications Manager, Department of Transportation

Erin Iwata

VP, Digital Marketing Heinrich Marketing

Rich Khleif

Senior Director-Communications, Connections, & Customer, Insights Oracle

Lora Ledermann

Scream Agency

Andy Mountain

President, GBSM

Bob Noguiera

Director Human Resources, West Division Comcast Cable

Julie Reeves

Vice President Marketing, Rachio

Accreditation

Higher Learning Commission

College of Professional Studies programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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