Master’s Concentration

AI Strategy and Application in Communication

Apply the power of artificial intelligence (AI) to your organization’s communications efforts. In this program, you’ll gain a solid working knowledge of AI’s capabilities and limitations, alongside practical skills for implementing AI-powered solutions. Become fluent in ethical and compliance considerations so you can promote responsible AI practices. Learn how to apply leading-edge AI tools and strategies to achieve internal and external communications goals. You’ll build hands-on skills in using AI technology to solve real-world communication challenges and gain actionable insights into AI-driven communication strategies that drive engagement, enhance audience segmentation, and optimize content delivery.

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At a Glance

Classes Next Begin
March 31

Term Length
10 Weeks

Master's Tuition
$835 per credit hour

Format
Online

Admission Details
Free Application. No GRE or GMAT

How Long to Finish
As quick as 18 months. Access a sample schedule

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Top-Ranked University by U.S. News & World Report

Featured Instructors

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Skills You’ll Learn

Assess the strategic potential of AI in different communication contexts

Develop strategies for effective and responsible AI use

Apply AI tools to real-world communication challenges

Curriculum

Annual Schedule5

Master of Arts in Communication Management with a concentration in AI Strategy and Application in Communication requires completion of 48 credit hours (12 courses).

4

Core Courses

4

Concentration
Courses

4

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

COMM 4045	Applied Critical Thinking in Communication
COMM 4900	Communication Inquiry, Analysis, and Trends
COMM 4905	Storytelling through Research and Measurement
COMM 4920	Portfolio Capstone

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

ICT 4700	AI Concepts, Capabilities, and Tools
ICT 4705	AI Ethics, Policy, & Governance
COMM 4510	Strategic Application of AI for Communication
COMM 4515	Developing Communications Solutions with AI Tools

Elective Courses

Popular electives for students in the Communication Management program include:

COMM 4324	Marketing Analytics
COMM 4030	Managing Learning in Organizations
COMM 4016	Persuasion and Influence
COMM 4002	Dynamic Presentation and Training Methods

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other College of Professional Studies graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

More Electives5

Interested in a graduate certificate?

Explore our four and six course graduate certificates in AI Strategy and Application in Communication.