Master’s Concentration

Arts and Culture Outreach and Advocacy

Develop skills needed to cultivate connections and advocate for arts and culture in communities of all kinds. In this program, you’ll learn to design engaging events and targeted programs, apply entrepreneurial thinking to help both nonprofit and for-profit organizations develop a strong community presence, and develop effective approaches to secure grant support. Be an advocate for the arts, prepared with the knowledge needed to thrive.

Earn a graduate degree and certificate at the same time.

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At a Glance

Classes Next Begin
March 31

Term Length
10 Weeks

Master's Tuition
$835 per credit hour

Format
Asynchronous and Hybrid Online

Admission
No GRE or GMAT

Duration
As few as 18 months

Top-Ranked University by U.S. News & World Report

Connect with an Advisor

Chris Heriza
Text Me at 303-900-0375
Email Me
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Schedule an Appointment

Skills You’ll Learn

Design events and programs that cultivate community connections

Develop proposals to secure grant support for outreach and advocacy initiatives

Build a strategic marketing plan using various forms of media

Curriculum

Annual Schedule5

Master of Arts in Arts and Culture Management with a concentration in Arts and Culture Outreach and Advocacy requires completion of 48 credit hours (12 courses).

5

Core Courses

4

Concentration
Courses

3

Elective Courses

Core Courses

Learn the scope of activity, historical development, and future direction of the industry. These courses provide a foundation that you'll draw on throughout your concentration and elective courses. The capstone serves as the culminating academic experience in which you'll explore a problem of practice in your field of study.

MALS 4475	Organizational Vibrancy and Measurement
MALS 4480	Arts and Culture: Best Practices and Practical Skills
MALS 4485	Legal Landscape of Arts and Culture
MALS 4905	Graduate Social Research Methods
MALS 4901	Capstone Project
OR
MALS 4902	Capstone Seminar
OR
MALS 4904	Interdisciplinary Capstone Seminar

Concentration Courses

Focus on a specific professional area within the larger industry sector and master the skills needed to excel in that area.

MALS 4281	Event Planning
MALS 4284	Arts and Culture Entrepreneurship
MALS 4470	Arts and Culture: History, Context, and Trends
MALS 4490	Arts and Culture Programs for Social Impact

Elective Courses

Popular electives for students in the Arts and Culture Management program include:

MALS 4050	World Visual and Performance Art
MALS 4283	Strategic Marketing Planning for Arts and Culture
MALS 4285	Basics of Arts and Culture Marketing
MALS 4286	Social Media and Digital Marketing for Arts and Culture
MALS 4287	Managing Demand and Pricing for Arts and Culture
MALS 4340	Arts and Culture Leadership for Social Change
MALS 4444	Emerging Trends in Visual and Performance Art

Elective courses may be chosen from among non-core and concentration courses in the academic program, and you may also select courses in other College of Professional Studies graduate programs. Your academic advisor will help you select electives that align with your career and personal goals.

More Electives5

Featured Instructors

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Tanya Mote

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Steve Wilson

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Joie Le

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Gisela Flanigan

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Charlotte D’Armond Talbert

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Sample Schedule

Plan out your schedule and determine your preferred timeline for completing your master's degree—finish in as few as 18 months or take up to five years.

Year 1	Q1	Q2	Q3	Q4
Classes	2	2	2	2

Year 2	Q1	Q2	Q3	Q4
Classes	2	2	0	0

Year 1	Q1	Q2	Q3	Q4
Classes	1	2	1	2

Year 2	Q1	Q2	Q3	Q4
Classes	1	2	1	2

Year 1	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Year 2	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Year 3	Q1	Q2	Q3	Q4
Classes	1	1	1	1

Interested in a graduate certificate?

Explore our four and six course graduate certificates in Arts and Culture Outreach and Advocacy.

Take a Course Before You Apply

We know how important it is to get started when you’re ready and that’s why you can enroll in a course before you officially apply.

Get Started 5

Career Outcomes

Predicted outcomes for graduates of Arts and Culture Outreach and Advocacy

Based on the Arts & Economic Prosperity V report done by Americans for the Arts, the industry generated $166.3 billion of economic activity every year and supplied 4.6 million full-time jobs.

Goods and services produced by museums, artists, and other artistically inclined organizations accounted for 4.3% of Colorado’s GDP and contributed $13.7 billion to state’s economy, according to the U.S. Bureau of Economic Analysis and the National Endowment for the Arts.

Growth for administrative service managers is expected to grow 10% through 2026 and employment for event planners is projected to grow 11% through 2026, according to the U.S. Bureau of Labor Statistics.

Job Titles

Arts Administrator
Arts Advocate
Arts Program Director
Community Arts Manager

Development Director
Event Planner/Promoter
Gallery Owner
Government Arts Program Manager

Program Manager Salary: National Average

$86,065

(Glassdoor.com)

Get Ahead with Career Services

One-on-one career coaching and mock interviews

Job database dedicated to DU students and alumni

Résumé and cover letter guidance

Career Services5

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Theme: Job Satisfaction

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Arts and Culture Management

“The return on investment for the education is invaluable. Things that I would be working on for my day job, I could apply in to classes. It was a direct connection to the work I was already doing.” —Tim Vacca, graduate.

Accreditation

Higher Learning Commission

College of Professional Studies programs maintain the highest level of accreditation offered by The Higher Learning Commission, one of the regional accrediting bodies recognized by the federal government. The University of Denver and all its academic programs are regionally accredited by this commission, and regional accreditation is the highest standard for universities in the United States.

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